We Know How Important Your Financial Stability Is to You
Watermark Wealth Strategies believes it is of the utmost importance that our clients guard their personal wealth. As financial advisors with years of experience, we’re uniquely qualified to help ease your tax burden, maximize your 401k, and navigate complex financial issues. We pride ourselves on our ability to not only competently answer your questions, but to find answers when we don’t have them at hand. To get started, contact our Scottsdale financial experts today.
Contact Us Today
Find a New Path to Increased Financial Success
Watermark Wealth Strategies – Camelback, 6900 E. Camelback Road, Suite 450 Scottsdale, AZ 85251
Meet Our Highly-Skilled Financial Advisors
Carmen G. Cercone, CEP®
Founding Partner, Director of Estate Planning
Carmen was born and raised in Western New York attended St. Theresa's Grammar School, Orchard Park High School and the University of Buffalo. Carmen's career spans 32 years as a Branch Manager with MetLife in Buffalo, NY and agency manager in Las Vegas NV, before co-founding Benefixx LLC. specializing in employee benefit planning affiliated with SunAmerica Securities in 2000.
In addition to his Certified Estate Planning designation, he is certified by the Supreme Court of Arizona as a Certified Legal Document Preparer (AZCLDP).
Carmen's emphasis on Comprehensive Estate Planning, Wealth Transfer and Legacy Preservation compliments his securities registrations; Series 7 (General Securities), Series 63 (Uniform Securities Agent), and Series 66 (Uniform Combined State Law).
Carmen lives in Scottsdale and has 3 children; Dara, Carly, and Jake.
Aaron Gordon, CFP®, CEP®
Partner, Financial Advisor
A passion for helping others improve and maintain financial achievement is what led Aaron Gordon to Watermark Wealth Strategies. As an advisor at our firm, he has the privilege of joining individuals and families on their road to financial independence by way of all-encompassing, tailored strategies. His talent for public speaking has made a natural liaison within the community, allowing him to begin long-lasting relationships by educating prospective clients on the importance of planning for the retirement they’ve always dreamt about.
Aaron’s disciplined approach to wealth management was instilled in him during his tenure in the U.S. Navy. Following four years of service, he entered college at Arizona State University, earning a Bachelor’s Degree in Finance. Upon graduation, Aaron accepted a position with New England Financial, where he honed his expertise for 16 years. Among his many accolades are awards such as the “Captain’s Pennant”, “Top Disability Advisor”, perennial “Leaders Conference Qualifier”, and “Associate of the Year”.
Today, Aaron has expanded his services by working with clients who are looking to accumulate multigenerational wealth, reduce taxes, maximize their plans, and balance risk. He’s not only a valuable asset to our team, he’s also a respected leader in the areas of estate planning and money management.
When away from the office, Aaron and his wife, Sara, are busy raising four children, Hunter, Aubrie, Ava, and Sophia. His hobbies range from playing guitar and attending sporting events to competing in triathlons and marathons. For the past eight years, Aaron has also been a devoted volunteer at Arc of Tempe, an organization which enhances the lives of those with intellectual and developmental disabilities.
Rich Liberante, CPA, MPA, CFP®
Partner, Financial Advisor
As a partner at Watermark Wealth Strategies, Rich Liberante’s role is to facilitate the harmonization of our clients’ financial lives. Nothing excites him more than to see an uncoordinated mix of investments transform into holistic plan that accounts for all the complex issues of retirement. This involves taking the pieces of the puzzle and rearranging them to connect clients with their complete financial picture.
After graduating with a Bachelor’s Degree in Accounting from Arizona State University, Rich went on to earn a Master’s Degree in Professional Accounting from the University of Texas at Austin. He began his career as a CPA with Price Waterhouse, but has since grown his expertise to include a CFP® designation, as well as Series 7 (General Securities), 63 (Uniform Securities Agent State Law), and 65 (Uniform Investment Advisor Law) registrations.
Formerly a financial wholesaler, Rich spent two decades consulting with advisors on planning product solutions. It was during this time he noticed many of the firms he visited lacked the ability to effectively aid clients in all the areas they needed – investments, taxes, and estates. He set out to remedy an underserved market through the creation of Watermark’s retirement practice.
Those who know Rich best can speak to his adventurous spirit. He is an avid hiker and cyclist who also enjoys water skiing and the occasional helicopter skiing trip to Canada.
Ron earned his Bachelor’s degree in Civil Engineering from The United States Coast Guard Academy. After serving for 11 years as an officer in the Coast Guard, Ron attained the rank of Lieutenant Commander before resigning his commission. With over twelve years in the financial services industry, Ron is enthusiastic about utilizing his estate tax reduction and wealth maximization strategies to help benefit clients. While developing financial plans designed to help, build and preserve wealth, Ron also provides personal service in estate and tax planning, risk management, retirement income planning, and asset protection.
Outside of the office, Ron is involved with his church and also enjoys playing golf, basketball, and coaching youth sports teams. Ron also loves to spend time with his wife of 14 years, Michele, and their four children, Zane (22), Gage (18), Mason (12), and Makayla (8).
Ron has his FINRA Security Registration Series 7 (General Securities), 66 (Uniform Combined State Law), and Life and Health Insurance registration.
Jake Cercone, AAMS®
Jake was born in Western New York, has lived in the Valley since 1999 and has been affiliated with Watermark since 2012 after attending the University of Arizona. He is an Accredited Asset Management Specialist, a Registered Representative with Kestra Investment Services, LLC and an Investment Advisor Representative with Kestra Advisory Services, LLC.
Jake resides in Scottsdale.
Kevin W. Hostert, CFP®
As a Financial Advisor with Watermark Wealth Strategies, Kevin works with individuals, families and business owners and specializes in wealth accumulation, asset protection, and retirement planning.
“I really enjoy taking something complex and making it simple,” says Kevin. “For example, planning for retirement income. I love walking clients through different distribution strategies and helping them understand their options.”
Before joining Watermark, Kevin served as a financial analyst with a commercial lending firm, where he worked with business owners on financial goals and forecasts. On one assignment, he was selected to work on-site in Australia as part of a special team tasked with implementing a new finance system for a large, local affiliate.
“I grew up working for my family’s excavating business,” says Kevin, “so I experienced the challenges and rewards of small business first hand. Working in the family business, and then getting to know so many business owners in my earlier positions, has helped me understand the needs and concerns of my business clients.”
When he’s not working, Kevin enjoys traveling, hiking, skiing and golfing. He also enjoys restoring antique tractors and classic cars.
“Growing up, I always spent time working with my dad in the shop,” says Kevin. “We restored old farm tractors and classic Mustangs. Then I got into it myself.”
Kevin graduated from the University of Illinois, Urbana-Champaign, with a B.S. in Finance. He is a Certified Financial Planner™ professional, holds FINRA Series 7 (General Securities) and 66 (Uniformed Combined State Law) licenses and is also a licensed agent for life and health insurance.
Matt earned a Bachelor’s degree in economics from the University of Arizona. After spending 8 years at Charles Schwab & Co., Inc., he joined Watermark to expand upon ways he can better serve his clients. Matt has a passion for the markets and building long, loyal relationships with his clients. Pride and integrity are Matt’s strengths, which drives the relationship, helping each client reach their individual goals.
Matt is a native of Phoenix, Arizona where he met and was recently engaged to his beautiful fiancé, Kacey. Matt enjoys spending time with Kacey, family, and friends.
Matt holds the FINRA Security Registration Series 63 (Uniform Securities Agent State Law), 66 (Uniform Combined State Law), 7 (General Securities) licenses, and Life and Health Insurance Registration.
Joanne has an associate degree from Erie Community College in New York, has lived in the Valley since 2008, and has been affiliated with Watermark since January 2009. As Practice Manager, Joanne is responsible for coordinating day-to-day operations of the office, including routine client account maintenance and addressing client questions or concerns at the highest level. Joanne routinely utilizes her degree in marketing, business, and graphic design, along with her 6 years of experience in the financial services industry, toward managing strategic processes for efficient operation.
Joanne resides in Scottsdale with her husband, Pat, and has two children, Patrick and Kerri.
Allison, born and raised in California, has lived in the Valley since 2009 and has been affiliated with Watermark since April of 2011. She attended Scottsdale Community College and has a background in hospitality and tourism management. As Marketing Coordinator, Allison’s emphasis is client communications. Allison coordinates and arranges client seminars, educational meetings, and client events.
Allison lives in Scottsdale with her son, Samuel.
Registered Administrative Assistant
Kimberly joined Watermark in 2014 with 31 years of experience in practice management and customer service. Also, Kimberly also owned and operated an independent business for 9 years. Besides holding FINRA Series 6 (Investment Company and Variable Contracts Products Representative) and 63 (Uniform Securities Agent State Law) registrations, Kimberly has her AZ Life, Health, and Variable Annuities licenses. She was also licensed and certified by the State of AZ as a Private Fiduciary for 7 years and assisted CPAs and EAs with tax preparation for 8 years. Before her experience in the financial services industry, Kimberly spent 17 years managing a dental practice and was also a small business owner for 9 years. She prides herself in establishing and maintaining relationships with clients and being a liaison in servicing their needs.
Away from work, Kimberly loves spending time with her family at different sporting events and volunteering for various charitable organizations.
Director of Client Acquisition & Service
Skyeller has been working in the financial industry since 2010 and currently holds a Series 6 (Investment Company and Variable Contracts Products Rep) and a Series 63 (Uniform Securities Agent State Law). He also has an Arizona Producer Life Insurance, Variable Life, and Variable Annuity License. Prior to joining Watermark, Skyeller worked for a Broker/Dealer and for a Bank. That experience has given him the opportunity to work directly with clients as their advocate and to assist them with all aspects of their financial needs.
Outside of work Skyeller likes to enjoy spending time with his wife and son. He enjoys traveling with his family and likes to plan outdoor trips to go camping, hiking, and fishing. In his free time, Skyeller likes to watch the latest movies, meet with friends, and build/modify computers.
Client Services/Marketing Specialist
Natalie was born and raised in Pittsburgh, Pennsylvania. She earned a Bachelor’s Degree at the W. P. Carey School of Business within Arizona State University studying Business Communication. In 2017, Natalie begin her professional career with us here, at Watermark Wealth Strategies, to lengthen her knowledge into the financial industry
Natalie coordinates client appreciation and educational events while handling all outbound communications for the firm. Her goal is to keep clients and prospects aware of all upcoming events and firm news. She is focused on creating positive relationships with all clients.
Outside of work, Natalie enjoys traveling, trips to the beach, hiking, and spending time with her friends and family.